VeDi™ – World’s First Online Venue Diagnostic Tool Goes Live

Nov 24, 2017 | Press Releases |

Friday 24th November 2017: Ahead of its official European launch at ibtm world in Barcelona next week, VeDi™, the world’s first online diagnostic tool designed exclusively for venues, goes live today.


VeDi™, a product of the Sequoia Venue Solutions, is a cost-effective online version of their large-scale audit, Venue Diagnostic, which has been successfully used by venues across Europe, including Emirates Stadium, ICE Krakow Conference Centre and Amsterdam Arena, since 2016.

VeDi™ has been designed with input from a group of experts from a number of leading venues and event professionals to identify strengths, weaknesses, and areas of development within a venue. In addition, the tool will provide recommendations on how to sustain and grow existing business. By answering the questions in the online assessment, VeDi™ assists to identify new and innovative ways to develop a successful sales and marketing strategy within a venue.

“Ultimately, we’ve created VeDi™ to be a cost-effective solution for venues looking to develop, analyse and improve their business plans,” says Samme Allen, Managing Director of Sequoia Venue Solutions; “It grows in value as a benchmarking tool, allowing venues to measure their growth and success year on year, and is something I wish I had been able to access when I was managing venues”.

The simple online system enables users to go to and complete a series of questions, across five sections, which then generates a personalised report detailing the venues comparative performance along with key recommendations for improvement.

VeDi™ focus group member, Gary Payne, Director of One Great George Street in London, also says; “The process was very easy and quick to complete with simple concise questions, and the final report has really helped us develop our strategy moving forward. Most venues don’t have the time or budget for expensive consultancy fees, so using VeDi™ means venues can take more ownership of their strategy.”

About VeDi™
A product of the Sequoia Venue Solutions, VeDi™ is the world’s first online diagnostic tool designed specifically for venues. It provides a simple cost-effective solution for venues looking to measure their performance and take control of their development strategy.
VeDi™ To See is to Grow

About Sequoia Venue Solutions
Based in London, with clients across Europe, Sequoia Venue Solutions is an international consultancy providing a range of sales, marketing, training and development services to venues, destinations, and agencies. They work in partnership with pre-launch, new and existing venues wanting to build on their success, increase market share and identify new revenue streams.

For further information contact:
Samme Allen
Managing Director
Sequoia Venue Solutions
m – +44 (0)7786 867869